“Even with constrained financial allocations and scarce human resources, Alight chalked out a multi-pronged comprehensive strategy to cater to emerging needs of vulnerable communities and help control spread of deadly virus in the country”.


COVID-19 outbreak was first time experienced in the Wuhan City of China at the end of December 2019, which spread rapidly in China and then worldwide. Since then, the world is facing an unprecedented test, and this is the moment of truth for entire humanity. The short-term implications of this global challenge are evident everywhere, but its longterm consequences – how it will reshape health and development institutions, occupations and priorities – are still difficult to imagine.

On February 26, 2020, Pakistan confirmed its first case of coronavirus. Now “the number has crossed 274,288 with over 5,842 causalities as of July 27, 2020, plummeting Pakistan’s already cash-strained economy with a heavy body blow especially to its most vulnerable population.

In the wake of daunting challenge, Alight collated dynamic, tried and tested partners who showed exceptional resolve and resilience to mitigate the suffering of communities in the testing times. Alight immediately launched a massive awareness campaign to sensitize the communities about the threat and prevention from the deadly virus on radio and social media platforms, and reached out four million plus people.

To cater to the educational needs of children, Alight produced and aired dedicated radio programme for the primary school children to ensure distance learning without disruption in Gilgit Baltistan region.

As the countrywide lockdown in the wake of COVID-19 forced closure of all sorts of businesses, a large number of
daily wagers and housemaids were rendered jobless. In order to facilitate communities, Alight effectively mobilized partners and philanthropists to ensure urgent food security for deserving communities.

Besides operationalization of a dedicated healthcare facility for treatment of coronavirus affectees, Alight arranged necessary medical equipment through district administration for the safety of frontline medical and para-medical staff. Though COVID-19 has tested tenacity of the nation, however, our combined synergies have been a testament to our commitment to rescue our communities facing the global menace.


We do know that coronavirus is transmitted through direct contact with respiratory droplets of an infected person generated through coughing and sneezing. Individuals can also be infected from touching surfaces contaminated with the virus and touching their eyes, nose, mouth. While COVID-19 continues to spread, it is important that communities take action to prevent further transmission, reduce impact of the outbreak and support control measures. Precautions are necessary to prevent the potential spread of COVID-19 as it does not differentiate between borders, ethnicities, disability status, age or gender.

Alight devised and launched countrywide awareness campaign in regional and local languages on importance of handwashing with soap and social distancing for prevention of the spread of COVID-19 using FM radio, SMS service and social media platforms of facebook, twitter, instagram and linkedin, reaching out to over millions of people across Pakistan. It effectively collaborated with NCHD, Muawin Foundation, Taleem Foundation and People’s Primary Health Care Initiative (PPHI-Balochistan) during the time of  crisis which provided an opportunity cultivate compassion and increase resilience while building a safer and more caring community.

Alight also implemented a multi-platform six weeks social media campaign in collaboration with Pakistan Alliance for Girls Education (PAGE) launched by Alight Global to create awareness to prevent coronavirus spread by sharing positive health messaging derived from WHO guidelines through engagement of renowned social media celebrities, which reached out over four million people across Pakistan.

Besides, Alight also set up disinfectant walkthroughs at Pakistan Institute of Medical Sciences, Federal Directorate of Education, Ministry of Education and Polyclinic Hospital in Islamabad, the capital of Pakistan.

Campaign Analytics

Awareness Material

Our collective actions as responsible citizens can help prevent the spread of CoronaVirus.

For further information and WHO guidelines, please follow these links to download the material.


The pandemic has utterly disrupted the education systems across the globe, and Pakistan is no exception. In the face of ground realities, Alight is well aware of the fact that some students without reliable internet access and/or technology struggle to participate in digital learning. As educational institution were closed due to countrywide lockdown, there was a sudden but mandatory shift away from classroom to online learning for students so that they could continue their studies.

Alight Pakistan used radio as one of the most suitable and effective online learning platforms to ensure children’s free access to education in Gilgit-Baltistan. Forming  unique partnerships with NCHD and Education Department of Gilgit-Baltistan powered by virtual learning consisting, Alight conceived a low cost, high impact intervention and immediately produced and aired a radio programme for distance learning of over 200,000 primary school children in the region.

Programme sessions were prepared thoughtfully based on students learning outcomes (SLOs) with involvement of key stakeholders to teach students of Grade-I, II and III covering ubjects of English, Urdu, Math and General Knowledge. The program was also live webstreamed daily on Facebook pages of local FM radio channels besides being uploaded on alight Pakistan’s Youtube Channel. The programme also featured in BBC’s transmissions in Urdu, Punjabi and Hindi languages besides being telecast on national channels of AAJ News and SAMAA News.

YouTube Channel

BBC Coverage


The pandemic hit us at a time of immense global challenges and it created a monumental test to tackle all the food security and nutrition dimensions of this crisis. Addressing the COVID crisis required us to work together across sectors to mitigate immediate impacts and to reshape food systems so they support healthy diets for all the vulnerable segments of society for a sustainable development.

Alarmed by a potential rise in food insecurity during the COVID-19 pandemic, Alight mounted special efforts to ensure affordable and nutritious food supplies for the vulnerable communities, especially the daily wagers and housemaids who were rendered jobless in the wake of the countrywide lockdown.

To overcome the coronavirus-related economic woes of the vulnerable communities, Alight Pakistan mobilized its resources and distributed over 10,000 ration packs comprising flour bag, rice, cooking oil, lintels, chillies, sugar, etc. among the most deserving families of the children studying in non-formal schools.

In collaboration with implementing partners including Pakistan Alliance for Girls Education (PAGE), Muawin Foundation and other partners, Alight Pakistan managed the distribution of cash and food supplies among the ones who had lost their source of earning or were very deserving in the target areas of Gilgit Baltistan, Balochistan, Punjab, Khyber Pakhtunkhwa and Islamabad Capital Territory.


Pakistan is neither an authoritarian nor a social welfare state. Hence, it cannot confine its citizens to their homes and provide them with free food. This implies that strict precautionary quarantine would not work here as the vulnerable segments cannot miss their daily earnings.

In collaboration with provincial and Federal authorities in Sindh, Khyber Pakhtunkhwa and Gilgit-Baltistran, Alight through its partners, distributed essential personal protection equipment kits and supplies comprising necessary medicines for healthcare providers on the frontlines to deal with the infectious disease.

Alight Pakistan provided 200 PPEs comprising masks (N-95), gloves, shoe cover, overall cover, goggles, sanitizers and masks to Deputy Commissioners in ten districts of Gilgit-Baltistan.

PDMA Sindh were provided 15 PPE suits, 750 latex gloves, 500 surgical masks and 100 bottles of hand sanitizer. In Khyber Pakhtunkhwa, Alight Pakistan distributed 91 bottles of sanitizer, 100 masks, 50 gloves bars of soap.

These preventive equipments were helpful for frontline doctors and paramedical staff in screening of potential patients of Covid-19 at the mass level to fight against this pandemic.

COVID-19 Latest Stats