COVID-19 outbreak was first time experienced in the Wuhan City of China at the end of December 2019, which spread rapidly in China and then worldwide. Since then, the world is facing an unprecedented test, and this is the moment of truth for entire humanity. The short-term implications of this global challenge are evident everywhere, but its longterm consequences – how it will reshape health and development institutions, occupations and priorities – are still difficult to imagine.
On February 26, 2020, Pakistan confirmed its first case of coronavirus. Now “the number has crossed 274,288 with over 5,842 causalities as of July 27, 2020, plummeting Pakistan’s already cash-strained economy with a heavy body blow especially to its most vulnerable population.
In the wake of daunting challenge, Alight collated dynamic, tried and tested partners who showed exceptional resolve and resilience to mitigate the suffering of communities in the testing times. Alight immediately launched a massive awareness campaign to sensitize the communities about the threat and prevention from the deadly virus on radio and social media platforms, and reached out four million plus people.
To cater to the educational needs of children, Alight produced and aired dedicated radio programme for the primary school children to ensure distance learning without disruption in Gilgit Baltistan region.
As the countrywide lockdown in the wake of COVID-19 forced closure of all sorts of businesses, a large number of
daily wagers and housemaids were rendered jobless. In order to facilitate communities, Alight effectively mobilized partners and philanthropists to ensure urgent food security for deserving communities.
Besides operationalization of a dedicated healthcare facility for treatment of coronavirus affectees, Alight arranged necessary medical equipment through district administration for the safety of frontline medical and para-medical staff. Though COVID-19 has tested tenacity of the nation, however, our combined synergies have been a testament to our commitment to rescue our communities facing the global menace.